“He captured and inspired the audience with a dynamic and engaging presentation, reinforcing the power of influence and the art of personal branding.”
SAP
“Kraig’s presentation on “Building your Brand” with the focus on differentiating yourself really helped enlighten me and our 200 dedicated members.”
PGA New England Section
What is a personal branding keynote speaker?
Built on “A Brand New You”
Why do some people walk into a room and get noticed while others, just as talented, get overlooked? That question built Kraig Kann’s career. It is the question a personal branding keynote is meant to answer for your people.
A personal branding keynote speaker teaches audiences how to define what they stand for, communicate it with confidence, and be remembered for it. The best ones do not lecture about branding theory. They show people, through story and interaction, how a clear personal brand changes the way they sell, lead and represent their organization. That is the ground Kraig Kann has covered on stages for corporate, association and collegiate audiences across the country.
Why does personal branding matter to a sales team or a leadership team?
Because people buy from people they trust, and first they have to buy into you. A sales rep with a clear brand gets the second meeting. A leader with a clear brand gets followed. An organization whose people share one voice gets remembered. Kraig’s line for it is simple: many people talk, but very few actually say something. Personal branding is how your people learn to say something.
What makes Kraig Kann different from other branding and marketing keynote speakers?
Most branding speakers studied it. Kraig lived it, three times. He built a brand on live television as an original Golf Channel anchor for seventeen years. He rebuilt it as Chief Communications Officer of the LPGA, leading a league’s voice. Then he built it again as an entrepreneur, founding Kann Advisory Group and writing the six-time award-winning book Can You Get Our Attention?. Every keynote draws on those firsthand pivots, not case studies about someone else.
What will your audience take away?
Which keynotes cover personal branding?
All four of Kraig’s signature keynotes touch it, and two are built on it: Your Biggest Sale Begins with a Brand New You and Green Shoes in a Grey World: Your Brand Better Not Blend In. See the full list on the keynotes page. Kraig’s trademarked “A Brand New You” workshop extends the keynote into a half-day, full-day or two-day program through Kann Advisory Group.
Is Kraig a fit for a marketing conference or a sales meeting?
Yes, and those are two of his most common rooms. Marketing teams book him because personal brand is the piece of marketing that sits with the individual, not the department. Sales leaders book him because the brand of the rep is the first thing a buyer evaluates. He has spoken to SAP’s national marketing meeting, KPMG, GolfNow’s sales team, Relation Insurance’s annual sales meeting and Missouri Lottery’s leadership group.
How do I book a personal branding keynote?
Tell Kraig about the event, the audience and what you want them to do differently afterward. Formats run from 45 minutes to a three-hour session, and he can add emcee duties for the rest of your program.
Remember This: Your title is the first presentation you give. Make sure your people know what theirs says.