“I flew more than 500 miles just to see him speak and now I know why I was pulled in his direction.”

Your Path to “A Brand New You”

KNOWING Kraig Kann

Before the age of ten, Kraig had a dream of being a professional sportscaster. And he reached it. Climbing the local news markets and ultimately arriving at NBC Golf Channel as one of the original on-air personalities, Kraig spent sixteen years as a recognizable face for the network. Then, he pivoted into an executive role as the chief communications officer of the LPGA, helping lead the organization to new heights of awareness and media attention. In 2017, Kraig took his biggest risk, becoming a business entrepreneur and founding Kann Advisory Group – his consulting practice elevating communication, building brands and lifting leaders like nobody else. He’s been a national radio host, authored a best-selling book, hosts his growing podcast “Tracks to Success,” and is a member of the National Speakers Association. To know Kraig is to know someone who’s driven to put making a difference ahead of making a paycheck and who’s found the best way for his born-with passion to intersect with his true purpose. Give him the stage and you’ll see for yourself.

His Resume:

Business Entrepreneur – President, Founder of Kann Advisory Group
Network Broadcaster – Golf Channel Anchor, SiriusXM Radio Host
C-Suite Executive – Chief Communications Officer, LPGA
Podcast Host – “Tracks to Success,” Inspiring People & Inspiring Stories
Best-Selling Author – 6x award winner, “Can You Get Our Attention?”

Learn More

HEARING Kraig’s Message

Straight from his award-winning book “Can You Get Our Attention?”, Kraig drives home the critical importance of communication, presentation and finding a way to stand out. His trademarked workshop “A Brand New You” focuses on building a personal and professional brand that gets people to take notice. He stresses the value of not just telling your story, but selling your story. And he’ll have your people realizing that, more than ever, presenting the best of the organization requires presenting the very best of themselves. While inspiring your people to realize their true superpower, he masterfully weaves in his personal story of a dream made true that took an unexpected turn. He’ll also explain why the tracks to success are not a straight line and most often require strategically preparing for the pivot. And along the way, he’ll tell you why you absolutely need a pair of green shoes!

His Keynote Topics:

One Organization, One Voice … And a Pair of Green Shoes
It’s Time to Elevate – How Your Biggest Sale Begins with a Brand New You
Here’s My Story – Why You’d Better Be Able to Sell Yours

Drive Change

SEEING Kraig’s Value

A day with Kraig isn’t just a keynote. It’s an exciting experience that will have your people on an edge of the seat journey with unpredictable moments of interaction and a unique mix of valuable information and engaging entertainment. He’ll jump start your company meeting or industry conference with inspiration or close it out with the motivation you’re looking for to send your attendees away feeling empowered to deliver as never before. In a single word, Kraig Kann is an elevator. Elevating people to become better, elevating brands to become bigger and elevating events to become grander. Add in his award -winning & best-selling book and you’ll see a long line of people wanting a few minutes with Kraig and a picture as well. Also opportunities for virtual presentations!

Your Benefits:

Talk of the Town – The highlight of your company meeting
Mindset Shift – Employees transformed to see themselves as ambassadors
Enhanced Culture – Empowered role players ready to take on more, drive results

Inquire Now

KRAIG’S KEYNOTE: IN HIS OWN WORDS

3 Ways to Elevate Your Experience

45-60 Minutes

One hour will feel like ten minutes. It’s fast, fun and unforgettable. Kraig’s powerful message includes a never-before-seen interactive element tying directly to your people and how they see themselves impacting the organization. Kraig’s story guarantees they’ll view their career through a new lens, seeing their own story as a connective way up life’s ladder. When Kraig walks off the stage, they’ll be driven to deliver bigger influence with clarity on the value of building a magnetic brand that gets people’s attention. Somebody will own a coveted “green shoe” and you can include Kraig’s book signing experience as well.

90 Minutes

Add thirty minutes and you’ll see even more live interaction, his dynamic message, stories linked to a career in front of a camera and an opportunity for Q&A that allows people to connect with Kraig. Audience members learn the importance of preparing for the pivot – in life and career – and how it has pushed Kraig to new heights. Included is Kraig’s availability to join your top leaders for dinner the night before or after his talk on the night of your event. Of course, the green shoe finds its way into the whole experience and Kraig will gladly stay and sign copies of his book for even more audience engagement.

2-3 Hours

Need a power-packed morning or a longer post-lunch session that’s a sure home run? This is for you. Kraig’s keynote is superbly choreographed into two parts with a quick break in the middle. Within, you’ll get the option of two interactive “team breakouts” with an immediate follow-up moderated by Kraig or two “leader panels” with Q&A moderated by Kraig that dive into big picture topics affecting your organization, your strategy and goals, and your industry. The green shoe awaits and you’ll also witness an overflow hallway with a long line of eager folks waiting to grab Kraig’s signed book and snap a takeaway photo.

Let’s Talk Pricing

More Talk from Kraig

Elevate U

COLLEGIATE PROGRAM

To know Kraig is to know his energetic passion for the college campus. ElevateU is Kraig’s custom college keynote experience – linking messages from his stirring address at the CoSIDA Annual Conference and the experiential media coaching sessions he’s conducted with college teams, coaches and athletic directors. With life skills and brand development becoming a bigger part of the college experience for teams and student athletes, this 90-minute interactive program is exactly the message they need to hear. Kraig is an architect of building brands and young dynamic brand ambassadors who learn the value of their voice and the importance of making the most of their biggest moments. If you’re worried that they won’t stay engaged, just watch!

After sitting with other coaches, I encouraged our student-athletes to attend Kraig’s other talk that evening.

His real-life message kept the student-athletes’ attention and many followed-up with him after.

Tee Up Your Game

GOLF PROGRAM

With more than 25 years covering golf at the highest level, Kraig’s career story and the stories that come from interacting with the world’s top players on the PGA TOUR, LPGA and PGA TOUR Champions is a perfect complement to your member-guest event, cocktail party, or any golf-specific day you’ve dreamed to be bigger. You’ll hear about landing as an original cast member on Golf Channel, his link to Tiger Woods, his two trips inside the White House and the secret sauce to the recipe for the LGPA’s rise. Fireside chats and a motivating message about living a dream story are part of Kraig’s requested appearances in this space. Your people will hang on the impact of his countless stories and laugh as well in a fun-filled experience they’ll be talking about long after it’s over. And maybe a green shoe!

There was a line of people wanting to speak with Kraig and take pictures afterward.

Wow, there was clearly a noticeable buzz outside the doors after he was done.

His speech will undoubtedly help our PGA professionals reach their highest potential.

Master of Your Ceremony

AN EMCEE WHO ELEVATES

Rolex, Hilton, UL, the 2016 Rio Olympics, and countless conferences have lived it and you can too. If having a professional on stage who understands flow, run of show and how to best represent a brand or organization, Kraig is your ticket to a night that truly feels elevated. With years of experience in front of hundreds and even thousands, Kraig adds professional polish with the perfect amount of true authentic and engaging personality to make your stars shine. His interview skill and lively interaction with a big audience allows you confidence in planning. And if you’d like a short power message tied to the event, he’s ready to tie his personal experiences and expertise directly to the theme of your big event. Don’t just have an “awards night,” give your audience the gift of a lasting experience.

We can’t imagine running our events anymore without someone like Kraig.

As an emcee, Kraig has added immeasurable value to the experience of our attendees.

Fill Me In

“Can You Get Our Attention?”

Award-Winning Bestseller

Kraig’s book debuted in 2001 and within two weeks soared into the top 25 on the Amazon best-seller list and, in 2024, hit number 1. A book that’s been the perfect complement to his speaking tour, it focuses on helping people understand the value of standing out and the importance of “story” to reaching new heights both personally and professionally. Awarded “Best New Book” three times, a finalist at the International Book Awards and given a 5-star rating by Readers’ Favorite, Kraig threads his personal journey throughout and shares his successes and also his failures as a way of showing people the real path to greater professional awareness. Do like everyone else and put Kraig’s book on the table as a gift for your attendees or purchase copies of his book right here!

I’d Like One

What they are saying…

Over the years as a career coach/strategist, I have read many books focusing on the subjects of branding yourself and career development. With “Can You Get Our Attention?,” Kraig Kann has written an extraordinary book that not only centers on how to effectively build a personal brand based on messaging and communicating “your story” but also skillfully intertwines his own personal story.

An accomplished network sportscaster, Kraig pivoted not once but twice evolving into roles as a senior executive and now business entrepreneur. And through it all, Kraig shows us how success is not just about reaching the destination but more importantly about the journey itself. This book is truly inspirational and highly motivational. It’s also a quick read because I found it very hard to put down.

The short chapters and clear learning outcomes make it a quick read. I found the book challenging me personally to improve, reflective in terms of how I have gotten where I am, and more knowledgeable about the influence and opportunity with social media. This is not a one and done book, but rather a book that can be referenced as needed both personally and professionally.

Kraig knows his stuff, gaining knowledge along the way during an impressive career path that has taken him in many different directions. There are plenty of motivating stories, suggestions how to make yourself more valuable, and ways to take what you already know and have it elevate you to new heights.

As an owner of a business, I had Kraig speak to our sales team at our annual sales conference and he was outstanding. I was very excited to see this book come out and after finishing the book, I would highly recommend it to literary anyone that wants to get fired up on life.

Dynamically written and definitely got my attention! Kraig’s transparency with life and career experiences made his book a treat to read.

I just finished this book and loved it! Kraig Kann offers a mix of solid personal brand-building advice, succinct tips on how to execute the advice, and a colorful memoir of his life’s journey to-date. I appreciate Kann’s insights, and felt like he was talking directly to me as I turned each page.

As a former career Naval Officer and now deep into a second career, I found his guidance in the areas of “leaning into challenges” especially thought provoking and noteworthy, regardless of the industry an individual may be in. This is not a book about the golf industry, it is a book that will inspire those that are beginning their careers, as well as those who have already found a place in the C-suite.

“Tracks to Success”

Podcast

Have you listened? His podcast connects listeners with leaders. You’ll meet inspiring people and hear their inspiring stories. Kraig’s expert interview skills bring out the best in his guests and insight into how people navigate challenges in both personal life and professional career to achieve their dreams become their very best. His fascinating guest list includes network sport announcers Joe Buck, Mike Tirico, and Brandel Chamblee and music entertainers Cole Swindell, Ken Casey, and Colt Ford. He’s talked with championship athletes Chris Pronger and Robbie Gould, inspiring business entrepreneurs like Nicole Lapin, Donna Orender, and Molly Fletcher and mixed it up with collegiate coaches Dan Mullen and Niele Ivey. Plus, amazing visits from astronaut hero Jim Weatherbee and former Bachelor host Chris Harrison. With every new season comes a big new line-up. Track his episodes right here!

Listen In

Such a good interview with Cole Swindell! Cole is so down to earth! So humble it’s rare in music! He really relates to his fans!

What a great show. I’m a big fan of Noah Croom and now this podcast!

Awesome podcast. Love Brandel Chamblee. This is my first time listening to the content and I thoroughly enjoyed it!

I hated Chris Pronger the hockey player, but I love his story! Thanks Kraig.

Enormous value add! Thanks Kraig for bringing Gregg Burkhalter – “The LinkedIn Guy” forward. I learned a ton and have work to do!

Kraig’s “Green Shoe Group”

If you’ve been in the room “live” for any of Kraig Kann’s keynotes or workshops, or participated in his virtual program, then you have lived the green shoe. It’s not given, it’s earned. How it’s awarded is an experience for everyone in attendance. Who gets it, why they received it and what it means is reserved only for those in attendance. It’s special and it has big significance to the day, Kraig’s message and his interaction with the audience. Here’s a look at the “green shoe gallery.” Maybe you’ll find your way into it as well!

More Applause from Audiences

Discover the impact of Kraig’s keynotes through the words of those who have experienced them firsthand. See how he’s transformed stages and audiences around the world.

He captured and inspired the audience with a dynamic and engaging presentation, reinforcing the power of influence and the art of personal branding.

SAP

Kraig spoke at our GCAA/WGCA National Convention. It was wonderful having someone of his expertise opening the convention to so many coaches who can now take the lessons back to their own student athletes. We heard so many great compliments!

Golf Coaches Association of America

He was by far the most inspirational of the speakers on the agenda. Kraig’s message was clear, simple, easily understood and most importantly, easily applied to a variety of situations.

Sports Business Journal

A delight to work with and an impressive presentation to our PGA professionals about differentiating themselves in a competitive golf market. His speech was engaging, captivating and on point and will undoubtedly help our PGA professionals reach their highest potential.

PGA Carolinas Section

He did his homework and took the time to understand our business and the challenges we faced. As a result, the keynote to kick off our leadership conference was a home run! His message is strong, audience engagement will surprise you, and he’ll have your people talking long after your time together.

Landscapes Golf Management

Kraig completely hit the mark. His keynote message weaved great personal experiences that tied to our theme of collaboration, teamwork and trust. It couldn’t have been better or clearer and the delivery was world class.

Falls Lake Insurance Companies

Kraig’s session “One Organization, One Voice: Can You Get Our Attention,” was on point and top of mind for our attendees. His message and presentation was a great start and set the tone for our event… and I would certainly recommend Kraig to organizations seeking a speaker who will “Elevate” their event.

International Association Golf Administrators

As a former Dale Carnegie instructor, I recognize a talent in others being able to engage an audience. Your people will sit up and pay attention, they’ll be scrambling to take notes and snapping pictures of his content with their camera phones and probably ignore that tasty looking hospitality cookie on the table in front of them, for fear they’ll miss something.

Presentation Partners

Throughout his career, both at Golf Channel and the Ladies Professional Golf Association (LPGA), Kraig proved that he is the consummate professional committed to a quality body of work. His communication skills and influence to deliver a message have always proven effective. Personally, I know that Kraig would serve well as an Ambassador to any organization or company engaged with his services.

PGA of America

His job was to inspire, and that’s exactly what he did. Both in San Francisco and Washington, D.C. at each of our events. He matches strong content with strong delivery, and that’s what you want in a speaker, always.

PR News

His natural charisma on stage, coupled with a fantastic intuition, allow us (as the meeting hosts) to just sit back and let him take control. Importantly, Kraig knows how to weave into his emcee duties the theme and culture of the event itself. It’s not just about reading a script to Kraig, but rather intimately knowing why people are there and what’s important to them. He becomes “one of us.”

Golf Business Conference – NGCOA

“Who are You and Why Should We Care?” proved to be the most impactful session we have ever had. Authentically engaging, his style and delivery was fantastically choreographed and pushed each member of our team out of their comfort zone by challenging them to develop their own personal brand for the benefit of company growth.

Missouri Lottery

At the beginning Kraig confidently stated to the group of 100, “I am going to give you and experience today!” In essence, ‘calling his shot.’ I could see skeptical looks from the assembled participants. After a powerful, detailed and thoughtful presentation, the group leapt to their feet to give him a standing ovation. He called his shot, alright…and hit it out of the park!

Touchstone Golf

We were forced to move our annual conference to virtual, but the experience was not diminished. His energy level and ability to engage the audience was just as strong virtually compared to his in-person presentation. This is a remarkable skill. He is a true professional and would recommend his services to any organization that wants to motivate their team and improve their brand!

PGA Alberta, Canada

Kraig Kann was the perfect speaker to kick off the SIDEARM Sports Leadership Forum in Orlando. Kraig was energetic and knowledgeable and did a great job of engaging his audience. He got the daylong event started with a bang, which is just what we wanted!

University of Wisconsin Athletics

His ability to connect and inspire clearly stood out. Every individual in the room was locked into him for over an hour. Not an easy feat for a speaker! There was a line of people wanting to speak with Kraig and take pictures afterward and noticeable buzz outside the doors after he was done.

Golf Business Network

Kraig himself exudes charisma. He was an outstanding addition to the line-up for ALSD’s Annual Conference, which teaches sports professionals how to sell, service, manage, and, yes, influence better.

Association of Luxury Suite Directors

His ability to understand the golf industry and present relevant information was spot on. He is a great communicator and the time he spent with our group encouraged everyone to consider how to stand up and stand out!

South Florida PGA Section

Kraig Kann is a master communicator who engages and enlightens audiences the moment he steps on stage. Attendees will leave with pages of actionable takeaways that can be put to use immediately.

Leadercast

To say we were pleased with the presentation would be an understatement. He was fantastic! I had multiple Board members approach me after speaking to our small group noting that this was exactly the type of presentation we needed. In addition, several of them (including myself) attended Kraig’s keynote engagement just so we could hear it again.

COSIDA / College Sports Communicators

The energy and passion he brought to the topic of Personal Brand was exactly what we needed to energize our professionals. His engaging, passionate and thought-provoking presentation and interactive session left us with important messages for today’s communications professionals and he helped us build a better team culture in the process.

KPMG

Kraig brought it! The flow of his presentation, involving the sales team throughout was smart and kept everyone on their toes and the team was engaged for the entire session. Any opportunity to have Kraig speak to your sales team about how they want to be perceived by colleagues, clients, prospects and the competition should be taken advantage of!”

GolfNow

I saw Kraig Kann speak at SAP’s national, annual marketing meeting, MKOM. He delivers energy and passion on stage comparable to Tony Robbins and Richard Branson. Kraig’s simple, yet powerful methods engage audiences to self-reflect, create, and accelerate their communication skills.

Lamson Consulting

Kraig Kann knows how to draw in an audience. His energy is sincere and I found myself feverishly writing down inspirational quotes and messaging to use in the future!

College Football Playoff

I have seen who I consider to be the best speakers in the country; Anthony Robbins, Ed Foreman, Zig Ziglar, Les Brown, Tom Peters and Stephen Covey. If you’ve seen Kraig Kann speak, teach, interact and perform then you know this guy can’t be contained by a 5-star rating.

Presentation Partners

I’ve had the privilege of hearing many outstanding speakers over the last 30 years, however, I don’t believe that any one of them has delivered a more powerful and thought-provoking message than the one Kraig Kann presented. He draws from a wide-range of professional experiences to share a lasting message, and he does so with tremendous passion and energy.

University of Missouri Athletics

His presentation was talked about throughout the following day as everybody referenced how his message impacted their place in our world. The best part for me was accepting the congratulations on who I chose to have deliver our message. Thanks for making me look like a smart guy, Kraig!

PGA Sun Country Section

His ‘Can You Get Our Attention?’ message was just what our group needed to hear. He held everyone’s attention and after his talk, he graciously sat and signed copies of his award-winning book. The line was long and Kraig made it a point to chat, connect and take pictures with everyone… showing me that Kraig doesn’t just “give a talk,” he delivers a valuable experience.

Tennessee Turfgrass Association

Kraig’s presentation on “Building your Brand” with the focus on differentiating yourself really helped enlighten me and our 200 dedicated members. His hands on approach was truly unique, thought-provoking and a lot of fun. So many members commented on how much they enjoyed the day, especially the inclusion of Kraig.

PGA New England Section